The strategy makers at India's largest fast moving consumer goods company have decided "detergent powders should deliver much more than just clean clothes"
Their new campaigns for Wheel and Rin Advanced have taken detergent powders to the next level.
Wheel: A neatly dressed women-next-door-type housewife walks in to a Post Office. She hesitantly seeks directions to a particular counter and then fills up a money order form addressed to her father back in the village. The detergent logo then morphs to one rupee coins. No non-sense talk about cleaning abilities of the soap.
Message: Buy Wheel detergent powder, save money, send it back home. The more detergent you buy, the more money you can save to send back home.
Rin Advanced: Amitabh Bachchan is chased by little children in a mall. All they are trying is to grab his attention. Easier way to do this: buy Rin Advanced and get coupons that will enable your child to participate in a talent hunt contest.
Message: Buying Rin Advanced can help your son become the next Amitabh Bachchan.
If you thought detergent powders were meant to wash clothes, think again.
Jul 1, 2006
Jun 3, 2006
Who says star sons/daughters don't have to struggle
MTV Fully Faltoo Film Ghoom is a shamelessly cheap spoof on Dhoom.
If you haven't suffered the original Chopda-Gang production, then get it's (pirated) VCD. To make this experience less painful, feel free to use the fast forward button liberally. Once you're done, you will appreciate Ghoom better. If you've already suffered the original, then you are all set. Go watch it.
Story in brief - It's an inspiring story of the struggle and hardships that sons of famous fathers have to endure to make a mark as an actor in this big bad world of Hindi filims.
Overall Ghoom is cheaply made, not as great as Ramgadh ke Sholay but it's worth the price of the ticket (must admit, I got free passes).
If you haven't suffered the original Chopda-Gang production, then get it's (pirated) VCD. To make this experience less painful, feel free to use the fast forward button liberally. Once you're done, you will appreciate Ghoom better. If you've already suffered the original, then you are all set. Go watch it.
Story in brief - It's an inspiring story of the struggle and hardships that sons of famous fathers have to endure to make a mark as an actor in this big bad world of Hindi filims.
Overall Ghoom is cheaply made, not as great as Ramgadh ke Sholay but it's worth the price of the ticket (must admit, I got free passes).
May 27, 2006
Value Add
Just as the multiplex owners were managing to make the ends meet with their Rs 200 tickets and Rs 40 pop-corn, the f@g gang decided they wanted a bigger share of the revenues. As if that wasn't enough, some legal activist decides to file a petition against one of them for selling water at exorbitant price.
It's interesting to note the packaged water prices:
500 ml - Rs 12,
1000ml - Rs 18,
750 ml - Rs 25!
From the news article:
In it reply to the Commission, HPMW said the 750 ml mineral water is packed specially for the cinema halls. The company has installed special machinery for the purpose and it would take sometime to recover the cost of machine, therefore, the prices are high.
Of-course the prices are a bit high. But look at the value that these specially packaged bottles offer. Extensive market research has shown that movie-goers prefer 750ml bottles, and detailed scientific studies have proven that 750 ml is the exact amount of water needed by the average-multiplex-going-human-body.
C'mon guys, those poor multiplex operators are just trying to make the ends meet by preventing you from carrying water inside the cinema. If they don't do this then where will the money for cup-holder seats come from ... government subsidies?
It's interesting to note the packaged water prices:
500 ml - Rs 12,
1000ml - Rs 18,
750 ml - Rs 25!
From the news article:
In it reply to the Commission, HPMW said the 750 ml mineral water is packed specially for the cinema halls. The company has installed special machinery for the purpose and it would take sometime to recover the cost of machine, therefore, the prices are high.
Of-course the prices are a bit high. But look at the value that these specially packaged bottles offer. Extensive market research has shown that movie-goers prefer 750ml bottles, and detailed scientific studies have proven that 750 ml is the exact amount of water needed by the average-multiplex-going-human-body.
C'mon guys, those poor multiplex operators are just trying to make the ends meet by preventing you from carrying water inside the cinema. If they don't do this then where will the money for cup-holder seats come from ... government subsidies?
May 21, 2006
Que for Cola Execs
If I'm watching TV, it should be with Pepsi.
If I'm eating Samosas, it should be with Coca Cola.
But what to do if I'm watching TV and eating Samosas?
Please tell no. Also long time no cola war? Why-Why?
If I'm eating Samosas, it should be with Coca Cola.
But what to do if I'm watching TV and eating Samosas?
Please tell no. Also long time no cola war? Why-Why?
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