These days TV channels and news papers ask you to send an SMS on many not-so-important matters. These are known as SMS polls and most of them are utter rubbish. The messages cost Rs. 2+ to the sender. It's about time the mobile operators came up with a toll free SMS service. I suspect these messages are used to judge viewerships or readership. If these are used to obtain viewership figures then the TV channels should pay for it.
An Indian Idol or a KBC can command a price and people will still choose to send messages to them, but if smaller players in the TV business want to increase the number of responses, toll-free SMS is the way to go.
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