Chocolate flavored bathing soap, SRK in bath tub, all new Green Lifebuoy...
So many soaps. Just one bath a day. Not enough.
Here's a sneak preview of the new marketing strategy:
Statistical data has shown that less that 0.002% of the consumers take bath more than once a day. There's an immense growth potential in this area. So the strategy to promote 5-times-a-day bathing among the consumers.
Why five?
-If Gillet can have 5-razor-blade, we can have 5-baths-a-day too.
How five?
-A strategic Tie-up with Sulabh international to set up world-class bathing kiosks complete with automatic vending machines, monthly memberships and frequent-bather reward points.
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