Aug 9, 2009

Get out of the box

I'd never seen this ad-film before on TV. Seems like Hero Cycles wanted to target the urban cubicle-dwelling, Santro-driving, overpaid programmers IT professionals to take up cycling.

Not a great ad, but not bad either.

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3 comments:

Ranjeet said...

Mihir: I loved the ad - it's superb!
Thank god I dont own a Santro anymore ;-)

14:21
Vijay Basrur said...

:-) Great concept executed well. Nice ad

15:28
Vijay Basrur said...

:-) Great concept well executed. Nice ad men

15:28

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