for the Department of Posts and Telegraph.Looks neat.
Mar 25, 2006
Feb 3, 2006
Just can't wait for the next Jan 26
Our cities already have malls with multi-storied car park, shopping trolleys, multiplexes, escalator & capsule lifts, drive-thru food outlets and Starbucks clones. A Thanksgiving-day type sale was missing though.
On January 26, 2006 BigBazaar's Mumbai stores saw an unprecedented foot-fall (not foot ball) for it's sale. The resulting chaos, traffic jams forced the closure of the store. If this event is planned better (I'm sure it will be), then Indian consumers may get their own Thanksgiving day sale. Imagine how much fun it'd be - to queue up all night outside a store and madly run to buy stuff at throw away prices.
On January 26, 2006 BigBazaar's Mumbai stores saw an unprecedented foot-fall (not foot ball) for it's sale. The resulting chaos, traffic jams forced the closure of the store. If this event is planned better (I'm sure it will be), then Indian consumers may get their own Thanksgiving day sale. Imagine how much fun it'd be - to queue up all night outside a store and madly run to buy stuff at throw away prices.
Jan 29, 2006
India Shining
Formerly known as Huma-Heena, the 2 theater cinema complex is now a swanky 4-screen cup-holder-seat-equipped multiplex and a shopping mall with factory outlet shops.
Jan 22, 2006
Sneak preview of the new marketing strategy
Chocolate flavored bathing soap, SRK in bath tub, all new Green Lifebuoy...
So many soaps. Just one bath a day. Not enough.
Here's a sneak preview of the new marketing strategy:
Statistical data has shown that less that 0.002% of the consumers take bath more than once a day. There's an immense growth potential in this area. So the strategy to promote 5-times-a-day bathing among the consumers.
Why five?
-If Gillet can have 5-razor-blade, we can have 5-baths-a-day too.
How five?
-A strategic Tie-up with Sulabh international to set up world-class bathing kiosks complete with automatic vending machines, monthly memberships and frequent-bather reward points.
So many soaps. Just one bath a day. Not enough.
Here's a sneak preview of the new marketing strategy:
Statistical data has shown that less that 0.002% of the consumers take bath more than once a day. There's an immense growth potential in this area. So the strategy to promote 5-times-a-day bathing among the consumers.
Why five?
-If Gillet can have 5-razor-blade, we can have 5-baths-a-day too.
How five?
-A strategic Tie-up with Sulabh international to set up world-class bathing kiosks complete with automatic vending machines, monthly memberships and frequent-bather reward points.
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